A serene experience
While massive crowds often rush to popular northern hubs, seasoned travellers seeking authentic coastal peace are turning south. This sleepy fishing town offers a refreshing contrast to packed itineraries, trading frantic sightseeing for a gentler, more rhythmic pace.
Unwinding on Golden Sands
The first morning is strictly reserved for the coast. Ky Co Beach offers dramatic cliffs curving around crystalline water, but for a truly slow experience, head to Bai Xep. This tiny fishing enclave features a crescent of sand dotted with traditional round basket boats. It is the perfect spot to read a book, swim in calm waters, and eat fresh pineapple under a thatched umbrella. If you enjoy culturally immersive excursions on foot, similar to a historical Hoi An walking tour, wandering the narrow alleys behind Bai Xep reveals vibrant local murals and a peek into slow-paced village life.
Navigating the Midday Market
As noon approaches, beat the heat by diving under the canvas awnings of Cho Dam. This bustling market is a sensory paradise where local fishermen bring the morning’s catch. It isn’t built for tourists, which means you get an unscripted look at coastal commerce. Pull up a tiny plastic stool to sample a steaming bowl of bánh xèo tôm nhảy (jumping shrimp pancakes) alongside resident shoppers.
Chasing the Golden Hour
Late afternoon calls for a short journey to Eo Gio, widely considered one of the finest sunset vantage points in Central Vietnam. A winding coastal walking path hugs the rocky shoreline, with dramatic views as the sun dips behind the hills. The sky transitions into deep shades of orange and violet, silhouetting the rugged cliffs below.

Image by pexels
Savouring the Coastal Rhythm
Conclude your quiet getaway with an open-air seafood dinner along Xuan Dieu Street. Dishes here are kept simple, clams lemongrass-steamed over charcoal and grilled fish wrapped in fresh herbs. For travellers planning to head further up the coast afterward, booking a tranquil room at Anantara Hoi An Resort offers an excellent way to maintain this laid-back, boutique state of mind.
